Do Authors Need to Be Active on Pinterest?

Thoughts on the latest social network and its importance for authors.

Pinterest-LogoWith its mind-boggling $11-billion valuation, Pinterest is all the rage these days. Evidently, Still, do authors need to be active on it?

There’s no doubt that Pinterest can be useful. Posting pics of your book(s) certainly can’t hurt. What’s more, it’s not as if it’s time-consuming nor technically demanding to upload and tag a pic and create a board. Finally, you never know what’s going to work.

If you decide that Pinterest is worth your time and effort, you might want to consider upgrading for a business account. The primary benefit here is that you can ostensibly measure what’s working and what’s not. Here’s an interesting example of how DODOCase—a company featured in The New Small—used Pinterest Analytics.

With Pinterest, the squeeze is probably worth the juice.

Note, though, that you won’t be able to tell if someone who saw a photo of your text actually “followed through” and made a purchase on Amazon. If you sell books on your site, though, this is possible by creating a trackable link.

Brass Tacks

With Pinterest, the squeeze is probably worth the juice. Don’t expect to sell thousands of copies via the site, but you just may book a few sales and maybe even a speaking or consulting gig.

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