The New Small

How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies


A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voice-over company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.

And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.

In The New Small: How a New Breed Of Small Businesses is Harnessing the Power of Emerging Technologies, award-winning author Phil Simon demonstrates how these companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments.


What’s the book about in three minutes? Watch the book trailer:


Read a sample of the book below.


“Simon expertly demonstrates how, by skillfully using technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing levels of success. The New Small is a very big idea.”

—Mitch Joel, President of Twist Image and author, Six Pixels of Separation

“Terrific. Simon avoids the typical book-writing trap of focusing on widely reported success cases. Instead, he sought out potential companies to write about by using his website, LinkedIn groups, other social networking sites, and Help a Reporter Out. The filtering challenge was two-fold: find companies different from each other enough to be interesting, and find companies open enough to admit mistakes and missteps. For me, the net result of that filtering makes for an immensely practical and, thus, applicable narrative.”

–Matthew E. May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing

“From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. The New Small shows precisely why, what, and how inexpensive technology can improve every facet of your business. It’s not a book, it’s an investment in transformation.”

–Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

“A veritable treasure chest of management tips and technologies. Simon’s storytelling rivals Malcolm Gladwell and his knowledge of technology rivals Chris Anderson. A must-read.”

—Paul Spiegelman, author of Why is Everyone Smiling?

“We’ve known for a while that ‘small is the new big,’ to quote Seth Godin, but a piece has been missing—specifically the piece that explains how technology has been accelerating the trend and how companies can harness technology to take advantage of it. In The New Small, Phil Simon does a masterful job of filling that void. I heartily recommend it.”

—Bo Burlingham, editor-at-large Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big

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