I know; it seems like a silly question these days to ask.

Ignoring Facebook, Twitter, and the like is just plain dumb, regardless of how your book is being published. Today just about every author seems to understand this. (See 5 Authors Who Use Social Media.)

So, tweeting, liking, pinning and +1-ing guarantees that you’ll move a ton of books, right?

Nope.

Don’t forget that Salman Rushdie and his ilk were established long before social media exploded. Ditto for Guy Kawasaki and other fifty-something rockstars. Tweeting guarantees nothing, nor does not tweeting for that matter. There’s a big difference between necessary and sufficient conditions.

Brass Tacks

There’s a big difference between necessary and sufficient conditions.

New and established authors can and should use Facebook, Twitter, et al. Generally speaking social media can help on a number of levels, but make no mistake: Regularly using these sites doesn’t mean a new author will become prominent, never mind sell a slew of books.

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What say you?