I‘m a big believer in the importance of Amazon reviews. Good, bad, or indifferent, I believe that every review helps. I encourage all authors (irrespective of publishing method) to actively seem as many reviews as possible.

Reviews matter. Big time.

Against that backdrop, I am pleased to announce that The Age of the Platform has reached a milestone of sorts. The book just hit 100 Amazon reviews. 

To be sure, not all reviews have been positive. A few have stung. Still, even negative reviews can impact sales–that’s why Amazon allows them. Readers want to decide for themselves if a book really sucks or if the reviewer has an axe to grind.

Brass Tacks

The lesson here for would-be and actual authors is that it’s hard to get 100 people to even read a book these days. That 100 would care enough (again, either positively or negatively) to take the time to write a review says something.