Non-Traditional Marketing: The Company Book
On why companies can benefit from releasing books.
Category: Publishing
The Limitations of Short Books
Thoughts on the problems with pithy manifestos.
Do Book Endorsements Matter?
Have you ever you every bought a book because Mr. or Ms. Super Important Person wrote a pithy sentence or two endorsing the book?
Long-Term vs. Short-Term
On the tradeoff between now and later.
On Books and Black Swans
On similarities between the casinos and publishing.
Is 2012 the year that you write a book?
Pablo Picasso once famously said, “Inspiration exists, but it has to find us working.”