Let’s say that you’re a landscaper or a realtor or a financial planner. Let’s say that you write a book about how you do what you do.
Fast forward six months.
Let’s say that you meet a prospective client. You bring of a copy of your book–a professional, well-written guide about trees or selling a house or protecting your assets. You leave a copy of your book.
After your meeting, your prospect meets with one of your competitors. He or she gives a good dog and pony show. Let’s say that the two presentations were equal.
But you left your book.
Don’t you think that you have a better chance of closing the deal?